Flora-Bama Polar Bear Dip

Start the New Year the Gulf Coast way—by taking the plunge into the cool waters of the Gulf of Mexico!

After celebrating at the Flora-Bama the night before, there’s no better way to welcome the year than with thousands of brave souls at the annual Flora-Bama Polar Bear Dip. Whether you show up in costume, a swimsuit, or a wetsuit, you’ll be part of a spirited tradition that’s all about fun, friends, and a splash of adventure.

The dip happens at noon sharp, so take the full plunge and earn your reward: a free draft beer and a hearty New Year’s Day meal complete with ham, black-eyed peas, greens, and cornbread.